CRO

Confidential

Megan Salmon's conversion optimization program: every test, the research behind it, and what we rolled out, organized by round.

Rounds

Round	Focus	Status	Headline result
Round 1	TBD	Planned	TBD

Each round bundles its test results with the supporting research (heatmaps, recordings, and the like). We'll add new rounds here as the program continues.